the other side

the other side


Aishwarya Rai, or most oftenly referred to as Ash, apart from being a regular at the Cannes Film Festival red carpet and L’Oreal brand ambassador, is going beyond her glitz and glamour tag. A winner at the Miss World pageant in 1994 reinvents herself on the global scene as an activist for social and humanitarian causes. In May 2009, the Bollywood diva alongside Queen Noor of Jordan, addressed a press conference to announce the third edition of the International Tribunes Cinema Verite event took place in Geneva (Oct 6 to 8)and Paris (Oct 9-10) later the same year. An event dedicated to films and social actions, Cinema Verite is a special film event to promote human rights and the eight Millennium Development Goals adopted by the United Nations. The Bachchan daughter in law was the first non-Hollywood actress to lend her name to the cause. Previously too Aishwarya has taken time off her schedule both in the bollywood as well as her international schedule to walk the ramp for social causes, one being an event in aid of breast cancer research at the Tata Memorial Hospital, Mumbai.

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